Tuesday, January 28, 2014

Myrtle Beach, South Carolina tourism commercial: Looks good, but incorrect in meteorological terms.

Before watching a youtube video, a Myrtle Beach Chamber of Commerce commercial played, geared for Valentines Day. There were scenes of beaches, and people walking and frolicking on the beach, the typical warm beaches commercial.


Well, there is something very incorrect about this commercial. The commercial is geared for Valentines Day, which is in mid-February. As far as it can be known, February is winter in the Northern Hemisphere. And this is Myrtle Beach. The average February high temperature is 58 degrees F, and the average low is 40. This does not sound like beach weather. It would not be warm enough to play on the beach as if it were summer.

The commercial paints a very good picture of Myrtle Beach, but it isn't geographically correct. One cannot use summer scenes to market a place to people planning to go to that place in winter. That is misrepresentation. One important feature of tourism is geography. All the more reason to known one's geography. 

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